A car marketplace, built for women.
One Woman Owner set out to make car buying safer and simpler for women. We designed and built the first female-focused car marketplace on WordPress, with a dealer portal, valuations, finance and insurance, and a sell-your-car flow, delivered on time and on budget.
A safer road to your next car.
The first female-focused car marketplace, with dealers and buyer tools in one place.
- 01Find your carA car-buying marketplace designed with women in mind.
- 02Dealer portalDealers list and manage their cars.
- 03Buyer toolsValuations, finance, insurance comparison and history checks.
The problem
Car buying can be intimidating. One Woman Owner set out to change that with a marketplace designed specifically for women: a safe, reliable place to buy, sell, value and finance a car.
There was no female-focused car marketplace to point to, so the trust it promised had to be built into the product itself, not borrowed from a category that already existed.
It had to serve buyers and dealers at once, each needing very different tools, without feeling like two products bolted together.
The founder had been let down by developers before. This time it had to be a real product, built to a standard they could scale, on time and on budget.
Solution design
We designed and built the marketplace on WordPress, with a customised theme and bespoke functionality, from buyer tools to a full dealer portal.
Marketplace on WordPress
A car-buying marketplace on WordPress with a customised theme and bespoke functionality.
Dealer portal
A portal for dealers to list and manage their cars, the B2B side of the marketplace.
Buyer tools
Free valuations, insurance comparison, car finance and a car history check, in one place.
The details behind the decision.
Valuations and history checks sit beside the listing, so buyers never leave the platform.
- 01Vehicle listingEvery decision starts from the car itself.
- 02ValuationFree valuations, for buying or selling.
- 03History checkA car's history, checked before anyone commits.
Benefits
What One Woman Owner gained from a marketplace that buyers trust.
Engagement and sales, up.
A launched marketplace with increased engagement and sales, and a stronger brand identity.
A working dealer portal.
Dealers list and manage their cars through a portal built into the marketplace.
Everything in one place.
Buyers value, finance, insure and check a car's history without leaving the platform, then sell through a five-step flow.
On time and on budget.
In the founder's words: Moiotso built the product, scaled it and delivered it on time and within budget.
Results
The first female-focused car marketplace, delivered and live.
Facts from the One Woman Owner engagement.
Related
More of what we design and build for marketplaces and platforms.